Chishty’s role as CMO will oversee both Britvic’s soft drinks brands and Carlsberg’s beer brands in the UK. Former Britvic CMO Cindy Tervoort has departed the business.
The Danish brewery, which also owns brands including 1664 and Brooklyn, has created a single integrated drinks business called Carlsberg Britvic following the GBP3.3 billion takeover. Britvic, based ...
Although Carlsberg is underindexed in premium segments, it does have a presence with brands such as Tuborg, 1664 Blanc and Brooklyn, and the premiumization of the portfolio could be seen as a long ...