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CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.

People, he said, were wondering whether Burberry would rapidly reduce pricing, go down market or open up hundreds of outlets.

In luxury, you always want to have an element of surprise, but it has to be rooted in the core equities of the brand.

The company put its best foot forward at its show in London on Monday, overseen by creative director Daniel Lee. However, it ...