Participants A total of 3417 adults (78% men), using both generic and brand name medicines, with a mean age of 66 years (SD 11) who underwent PCI were followed up 2 and 6 months after discharge from ...

Thus the value of the brand in the year prior to generic launch has an effect on the speed of price decay. In other words, the larger the value of the brand, the more generic companies there are ...

Stroll through any Costco, and you’ll find it hard not to notice brand-name products stacked right next to displays of Costco’s own Kirkland Signature brand. Costco’s thinking is clear ...

Businesses are no longer constrained by geography and are able to quickly access new markets across the world. The rapid expansion of businesses into newer markets, coupled with increasing advertising ...

Medicare plans have a list of medications, both brand-name and generic, they cover. This list is called a formulary. You can use it when comparing plans. Share on Pinterest alvarez/Getty Images ...

These Trademark and Brand Guidelines (“Trademark Guidelines”) detail how you can help us protect Microsoft’s brand assets, including logos, names, app and product icons, and the trust that they ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1. Mezvinsky, 49, a 20-year veteran of the company, who currently serves as President of Taco Bell North ...

WTW has reintroduced its “Willis” and “Towers Watson” names as sub-brands for its risk and broking, as well as health, wealth and career segments, respectively. The decision reflects ...

WTW has reintroduced its “Willis” and “Towers Watson” names as sub-brands for its risk and broking, as well as health, wealth and career segments, respectively. The decision reflects ...