Derived from the Latin term meaning “according to value,” an ad valorem tariff is a tax imposed on goods based on their value rather than their quantity or weight. This type of tariff is commonly used ...

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may ...

Great for capturing attention, this ad displays six images and captions of your choosing in a rotating cube (on the latest browsers). The cube will accept any photo sizes, but square works best if you ...

Like a catchy tune or a clever pun, a good slogan can cement itself in your brain. Slogans like “I’m lovin’ it,” “Got milk?” ...

The “pizza effect” is the name given to a phenomenon where a seemingly unimportant thing in one culture becomes popular in ...

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ARUSHA, Tanzania (AP) — Tanzania’s president said Monday that one sample from a remote part of northern Tanzania tested ...

A study led by Swansea University has indicated that showing people a counter-advertising video increased their resistance to ...

In this new world powered by technology, a business needs to have a defined and detailed digital marketing strategy in place ...

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

In an era where digital screens dominate nearly every aspect of our lives, offline advertising continues to hold a unique and ...

Affiliate marketing has grown more popular in the 21st century as one of the cornerstones of digital marketing.