More and more, I have noticed advertisements boasting meaningless language and deceptive calls to action. This week, let’s ...

Experts predict that the commerce media industry will be one of the most important playgrounds for AI in advertising.

Amy is really sharp on what value a company like Digitas brings to its clients and the role her company plays in the online ...

We recently published a list of 7 Best Marketing Stocks to Buy According to Hedge Funds. In this article, we are going to ...

It’s never been easier to target, track and measure the efficiency of an advertising campaign by using Adobe's new GenStudio ...

In another life, Doug Martin could have been a stand-up comic. The charismatic marketing executive instead holds court in ...

There was one recurring theme throughout the Business Record’s recent survey which asked Central Iowa marketing industry ...

Taylor Swift is a “marketing gift,” but one that the Kansas City Chiefs are careful not exploit, said Lara Klug, chief ...

Since launching at the start of 2024, TF1 +, the ad-supported streaming service of France’s leading commercial channel TF1, has nearly doubled its content pipeline through aggregation deals and has ...

State Rep. Holly Cheeseman, R-East Lyme, strongly opposed the legalization of adult-use cannabis, citing the health dangers ...

Kyochon Chicken, one of the three domestic chicken brands, has selected actor Byun Woo-seok as a new brand model. Kyochon ...

Machine learning in performance advertising can transform how QSRs grow their mobile app user base to connect and monetize ...