The advertising industrial complex reports in averages. Average CPM, average CPC, average TACoS (total advertising cost of ...

Experts predict that the commerce media industry will be one of the most important playgrounds for AI in advertising.

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Machine learning in performance advertising can transform how QSRs grow their mobile app user base to connect and monetize ...

More and more, I have noticed advertisements boasting meaningless language and deceptive calls to action. This week, let’s ...

Carefully consider your budget, target audience and desired level of campaign customization before making your decision.

Amy is really sharp on what value a company like Digitas brings to its clients and the role her company plays in the online ...

Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to ...

Taylor Swift is a “marketing gift,” but one that the Kansas City Chiefs are careful not exploit, said Lara Klug, chief ...

The latest quarterly IPA Bellwether report demonstrates a fall in marketing budgets as pessimism grows around the upcoming UK ...

We recently published a list of 7 Best Marketing Stocks to Buy According to Hedge Funds. In this article, we are going to ...

State Rep. Holly Cheeseman, R-East Lyme, strongly opposed the legalization of adult-use cannabis, citing the health dangers ...