Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...

What’s the most effective way to promote a real musical about a fake musical? Start with a fake opening night. Then add lots ...

Fox Sports has been all-in on promoting IndyCar, its newest major sports rights property, at a time when some feel the sport ...

Include geolocation. Incorporating geolocation into your RCS campaigns can significantly enhance engagement by providing ...

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

Choice Hotels embraces artificial intelligence and next-generation digital marketing tools its latest ad campaign.

The state has begun rolling out materials across the Hudson River to promote an incentive program for employers to reassign ...

TikTok advertisers started seeing their U.S. campaigns resume on Sunday as the app came back online, sources told Ad Age. The platform had gone offline late Saturday—leaving ad traffic to plummet to ...