13 Ways To Balance Data Use And Creativity In Your Marketing Campaigns
Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...
How Broadway’s ‘Smash’ gave birth to the most meta advertising campaign in theater ...
What’s the most effective way to promote a real musical about a fake musical? Start with a fake opening night. Then add lots ...
Marketing To B2B Buyers: Understanding The Importance Of 360 Campaigns
For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...
fingerlakes13 天
How to use RCS to increase audience engagement in advertising campaigns
Include geolocation. Incorporating geolocation into your RCS campaigns can significantly enhance engagement by providing ...
Advertising Makes Good Better, But It Won’t Fix Bad: Lexlab Launches Multi-Channel Campaign
The multi-layered, highly targeted campaign features the central theme ‘Advertising Makes Good Better, But It Won’t Fix Bad’, ...
Listrak Launches First RCS Marketing Campaign in the U.S. With Dooney & Bourke, Boosting ...
Listrak Launches First RCS Marketing Campaign in the U.S. With Dooney & Bourke, Boosting Retail Communication Here’s a first: ...
Exchange 4 Media2 天
Schneider Electric launches integrated marketing campaign for switches and sockets
Schneider Electric has launched an integrated marketing campaign for its Miluz Zeta Range of Switches and Sockets. “This ...
TikTok ad campaigns resume in US as app comes back online—what advertisers should know
TikTok advertisers started seeing their U.S. campaigns resume on Sunday as the app came back online, sources told Ad Age. The platform had gone offline late Saturday—leaving ad traffic to plummet to ...