As marketing professionals, we all understand the importance of marketing plans. However, not everyone in your company thinks this way. To some, writing a marketing plan is a waste of time. In this ...

When it comes to corporate reputation, stuck companies need a strategic plan for communications and marketing.

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

According to recent research of the Content Marketing Institute (CMI), there were around 62% of businesses had no documented content marketing plan since 2018, but in 2020, the percentage of B2B ...

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

Create your 2025 marketing calendar with our free customizable template. Plan your content around important dates and leverage them for better engagement. Setting yourself and your organization up ...

In this four-week asynchronous eCourse, participants will explore how a well-developed marketing plan drives the creation of promotional plans, allowing librarians to better serve their patrons, ...

THE Board of Investments (BoI) said it expects to finalize its Foreign Investment Promotion and Marketing Plan (FIPMP) by January. Lanie O. Dormiendo, a director at the BoI International Investments ...