PRWeek UK asks clients about their agency set-ups and what they value most – and least – from the relationships. Today we hear from Claire Bacon, head of marketing and engagement at Titanic Belfast ...
Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.
Smart brands will tap into the generation’s practical positivity instead of their fears, says Ogilvy’s Reid Litman. Stats like these underscore a huge gap between how Gen Z is perceived in pop culture ...