Once viewed mainly as a tool to streamline workflows and automate routine tasks, AI is now empowering marketers to think bigger and innovate boldly. At MediaPost’s Email Insider Summit, this urgency ...

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for people’s favourite festive ad.