Most of us agree that change is the only constant for marketers, and adapting is part of the job. In 2020, the start of the pandemic transformed the way we work and handle business, from rapidly ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

If you're competing on price, you'll never achieve maximum profitability. Instead, everyone's job must become value creation. But are you sure that you're providing value to your customers? Even if ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

In today's omnichannel environment, customers expect to seamlessly move through one—connected—buying experience that meets their experiential needs. That means marketers need to deliver personalized ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for ...

Websites - The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy ...