Instead of marketing trends, let's talk about what we need from leaders in 2025-not just strategies or tools but the qualities that truly matter ...

While everyone is fixated on prescriptive, generative and agentic flavors of artificial intelligence, the executive CRM vendor panel brought together for the CRM Playaz 'What is CRM in 2025' series, ...

The top CX channel for investment in 2025 (hint: it's not chatbots!) Minimizing customer effort and reducing churn with proactive outbound engagement Doubling agent capacity with real-time AI guidance ...