In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen ...

Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of ...

An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption ...

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of ...

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top ...

Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more ...

Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and ...

The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. —… ...

Nearly all of the buyer’s journey is spent with marketing materials — not sales reps. With 83% of buyers conducting their ...

Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships. However, the difficulty lies in effectively linking these positive ...