Global CEO, Starcom MediaVest. Laura Desmond leads over 8,000 employees across 130 offices globally. She was first appointed to the role of global chief at SMG in 20 ...

People expect something more from our industry than what we’re giving them. Consumers want a fair trade for their attention.

“The chatter about dating apps and questions of whether or not they work is overblown,” Tinder svp of global marketing Stephanie Danzi told Campaign. “But of course, we're always listening to users, ...

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural ...

U.S. holiday retail sales are expected to top $1 trillion in 2024, with about a 3% projected increase from last year, as ...

Campaign US takes a look back at our podcast conversations throughout 2024, including conversations with Dow Jones and Wall ...

Volvo has appointed Initiative to its global media planning and buying account following a review. The review, handled by MediaSense, encompassed Volvo's global markets, including the US and UK.

Lindt brought some cheer to what can otherwise be a stress-inducing ritual — getting through airport security, navigating through throngs of fellow travelers to make one's flight on time and hoping ...

Henkel Consumer Goods, the parent company of brands including Schwarzkopf, Dylon and Oust, appointed Group M as its European media partner following a competitive pitch against Dentsu and Interpublic ...

More than three decades after being banned by the U.S. federal government, lawn darts are back. Well, actually — hopefully — not the dangerous backyard game itself. But Old Fourth Distillery has ...

New business, often dubbed the lifeblood of agencies, has taken many twists and turns over the years – from the need to achieve differentiation in a more crowded landscape to the decline of long-term ...

Finserv, a global provider of payments and financial services technology, has selected Finn Partners as its global agency of record, focused on brand, marketing and PR efforts under the new creative ...