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Campaign
2 天
Tinder puts real-life transformational story at centre of European campaign
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...
Campaign
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Finding sweet success beyond cookies: the future of ad measurement
Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...
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4 天
Santa’s elves combat fraud in Experian ad campaign
The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of ...
Campaign
10 天
Meta Agency Awards winners: Best use of data & signals
As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...
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3 great ads I had nothing to do with – #79 with Uncommon’s Scott Dungate
3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...
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Netflix is going all out for Squid Game season 2 — and you’re about to feel it
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...
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The teams they are a changin’: The state of marketing
The role of the CMO continues to evolve. In the current global marketplace, CMOs are navigating market complexities, while ...
Campaign
5 天
Planet Fitness’ latest campaign revolves around a new direction for 2025
The fitness company unwraps its new spot and brand platform on Christmas day.
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4 天
Agencies' 2025 new biz pipelines are toasty according to latest Campaign survey
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...
Campaign
7 天
Spotlight on the 2024 Amazon Ads Partner Awards
Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke ...
Campaign
10 天
'Tis the season to peak with Meta: how Boden increased its ROAS for Meta catalogue ads by 30%
Like many other brands, what’s different this Christmas is the retailer’s use of artificial intelligence (AI) to drive this ...
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12 天
Winning in travel: the essential role of affiliate marketing in 2025
Find out how partnership marketing strategies can help brands succeed in the travel market. The travel industry is evolving ...
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