T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.

New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge ...

Tom Pachys, Co-founder and CEO of EX.CO, discusses the company's new expanded ad server, and how it sets the offering sets ...

On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home for ...

On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home for ...

On December 19, the day after Google told clients about its fingerprinting update, the ICO’s executive director of regulatory ...

Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in ...

Nielsen Chief Marketing Officer Alison Gensheimer discusses how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how it sets the offering sets them apart from other ad tech companies.

% ...