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adexchanger
3 天
The 2024 Privacy Trends We’ll Be Keeping An Eye On In 2025
But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...
adexchanger
6 天
AdExchanger’s Top 3 CTV Stories Of 2024
With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is ...
adexchanger
3 天
Recapping Revelations From US v. Google, The Ad Tech Antitrust Trial Of The Century
As we await Judge Leonie Brinkema’s decision in US v. Google (ad tech edition) get up to speed quick with AdExchanger’s in-depth coverage.
adexchanger
8 天
If Games Want Brand Advertising, They Should Play By Brands’ Rules
The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.
adexchanger
9 天
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.
adexchanger
6 天
Comic: Naughty
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...
adexchanger
7 天
Kristi Argyilan, The ‘Godmother’ Of Retail Media, Is Uber’s New Global Head Of Ads
After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its ...
adexchanger
7 天
Key CTV Trends Driving Advertising Innovation In 2025
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...
adexchanger
8 天
Office Depot Sued Over Bogus Sale Prices; Will Marketers Ever Admit That YouTube Is TV?
A class-action lawsuit was filed against Office Depot in California this week for allegedly deceptive pricing and advertising ...
adexchanger
9 天
Curation’s Double-Edged Deals: Balancing Efficiency, Transparency And Value In PMPs
Curation might shape the next generation of ad networks while addressing challenges like transparency and scalability ...
adexchanger
3 天
header biddng
As the ad industry awaits Judge Leonie Brinkema’s decision in US v. Google (ad tech edition), get up to speed quick with ...
adexchanger
3 天
Start Your AI Search Engines; Instagram = Insta-Growth
Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.
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