Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million ...

There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ ...

Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they ...

AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting ...

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in ...

Thanks to its recent IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in ...

Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important question is whether the cost ...

Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These aim to make it easier for marketers to ...

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against ...

Update: WP Engine sues WordPress and 8.4% of Auttomatic’s staff quit in apparent protest — see below. WordPress co-founder Matt Mullenweg is mad. This seems to mean that sites using WP Engine cannot ...

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January ...

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ...