There is a growing trend of Gen Z marketers flocking to TikTok and Instagram to understand the industry better, but some ...

These highlights provide a sense of what stood out to marketers at CES 2025 and indicate where CMOs are paying the most ...

F1 makes the case for the importance of constant communication. Drivers have a race engineer in their ear throughout the Grand Prix weekend who is communicating strategy, saying when to push, when to ...

Several pieces in our Top 5 are highly crafted films. One is the opposite—a set of gloriously low-fi videos that feel right for the campaign’s absurdist tone. And one campaign nicely hit up a few ...

FanDuel is the largest U.S. sportsbook app with a 35% market share, according to Eilers & Krejcik Gaming figures published in ...

Agentic AI, X drama and quantum computing, among other tech innovations, should be top of mind for marketers in 2025.

The Walt Disney Co., Fox Corp. and Warner Bros. Discovery Inc. are scrapping plans to create a joint sports streaming service ...

U.S. advertising employment dropped by 1,500 jobs in December. The overall labor market beat expectations with a gain of ...

Predicting the future of creativity feels harder with each passing year, as the rate of change in the ad business accelerates ...

TikTok is preparing to “go dark” on Jan. 19 if the U.S. Supreme Court rules against the app, a lawyer for the social media ...

Bluesky has emerged as an increasingly appealing alternative to X for advertisers, but most have yet to meaningfully invest ...

Multiple executives have resigned from WPP-owned AKQA following CEO and founder Ajaz Ahmed’s departure in October.