Filipino and Thai celebrities dominated Paris Fashion Week
Thai celebrities generated over 30 per cent of global celebrity-driven MIV, led by actor and model Nattawin Wattanagitiphat, aka ‘Apo’, actor and model Freen Sarocha, and actor and singer Rebecca Patricia Armstrong. Jaïs also noted the emergence of Brazil into the top echelons of celebrity power, with $4.8 million in celebrity-driven MIV.