A new federal rule banning fake online reviews is now in effect, and it's easy to report them. The Federal Trade Commission issued the rule in August, and it took effect Monday. It prohibits the sale or purchase of online reviews, with a specific focus on reviews from non-existent individuals or those generated by artificial intelligence.

Buying reviews, using AI-generated testimonials, and suppressing negative feedback are among the practices the FTC now considers prohibited.

The Federal Trade Commission has introduced a new rule designed to make it harder for you to be misled by fake online reviews. Effective as of Tuesday, the FTC rule prohibits the sale or purchase of fake reviews and allows the FTC to impose civil penalties ...