Cooking a Thanksgiving turkey presents a host of unique challenges, including making sure it’s not dry, and making sure it’s delicious. But thawing out a multi-pound frozen bird is the first big one.

With convenience in mind, the new Cook from Frozen turkey just requires two easy steps: unwrap and roast. There is no thawing necessary. It also doesn’t need basting, brining or evening seasoning. Butterball says it has made a “specially formulated” brine that keeps the meat moist during the roughly five-hour-long roasting process.

The Garner, North Carolina-based brand is making the holidays simple for both first-time hosts and seasoned cooks.

Butterball just introduced its Cook from Frozen Premium Whole Turkey, which customers can simply remove from the freezer and pop into the oven on the big day. The company says there’s “no thawing, no mess and no stress” involved in the preparation of its new product.

If thawing, prepping, and roasting a turkey has you feeling daunted, you may want to check out Butterball's new Thanksgiving turkeys that don't need thawing.

Forget the typical shlepping that comes with hosting Thanksgiving this year and grab Butterball's newest turkey offering, made for novices and pros alike.

The frozen turkey product will be available at Harris Teeter, Lowes Foods and Publix stores. The new offering can also be purchased at select Kroger and Kroger banner locations (such as Fred Meyer, Fry’s and Ralph’s) and select Walmart locations.

Butterball Cook from Frozen Premium Whole Turkey is available at Harris Teeter, Lowes Foods and Publix stores. The new offering can also be purchased at select Kroger and Kroger banner locations (such as Fred Meyer, Fry’s and Ralph’s) as well as select Walmart locations.

Thanksgiving is all about gathering—but there's no question that turkey is often the main event of the meal, which can cause stress for new and seasoned hosts alike. Cooks spend a lot of time researching and debating the best way to ensure a juicy,

Of course, the turkey is the main dish, and Butterball knows it. As someone who works in a meat department, I know how hectic it can get the day before and the day of Thanksgiving. Thankfully, that's why Butterball decided to share its new innovation.