Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend ...

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from ...

British Airways has announced sweeping changes to its loyalty program, including a new name and look. Known prior as the ...

British Airways will soon introduce The British Airways Club, a reimagined loyalty program that rewards travelers based on ...

For Gold Guest List, at least 52,000 points must be earned through British Airways-marketed flights, qualifying add-ons and ...

BA has introduced its new loyalty program that will replace the British Airways Executive Club and offer customers new ways ...

British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's what you need to know.

Many now view British Airways Executive Club status as unattainable, which was previously fairly easy to attain. Short-haul ...

When an organization introduces a significant or unwelcome change or is grappling with a public relations crisis, it’s fairly common practice for employees to be issued with a ‘talking points’ ...

BA is changing its loyalty programme to a purely revenue-based system called The British Airways Club, which will launch on April 1st. Some have labelled it a 'betrayal' - but others see the positives ...

The UK’s national carrier has overhauled its Executive Club, rebranding it The British Airways Club and changing how members ...

Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an interesting ...