Also called "peer production" and "crowdsourcing" and available on the Web via blogs, wikis and social media, user-generated content includes the daily news, encyclopedias, movie and product ...
With the rise of user-generated social media posts, here's why brands should direct and have control over all of the content out there that's associated with their name. Struggling to outshine ...
India’s advertising and marketing sector is witnessing a silent revolution with user-generated content (UGC) emerging as a key factor influencing consumer buying. On e-commerce platforms like Flipkart ...
Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from Consumer Acquisition looks at the state of the ecosystem in 2022. The piece explores ...