The iconic Michelin man, who’s been around in some form since 1898, has become synonymous with the company’s guidebook. In fact, he even has an actual name – Bibendum (or Bib for short).

The Michelin Man, the brand icon of Michelin Tires, was once an overweight, cigar-smoking beer drinker. The 115-year-old character is one of the world's oldest trademarks, and also one of its most ...

The honor of awarding a Michelin star to restaurants and their chefs began with an idea by the famous tire company as a service to their customers.

Mercedes, Porsche, Ferrari, and even Tesla — many car manufacturers prefer to equip their vehicles with Michelin tires. The French brand is regarded as a global leader in the tire manufacturing ...

but keen drivers will know Michelin as one of the biggest names in the tire business. Ghostbusters fans will know the brand as the one that has a mascot similar to the Stay Puft Marshmallow Man ...