A popular cosmetic store, Sephora, has a new location in Livermore opening next month. Sephora said the store is a “beauty ...

An even bigger challenge arrived in 2014 when French cosmetics store giant Sephora launched ... use of ecommerce and social media. The company was selling online as far back as 2001, and uses ...

Aerin, the luxury lifestyle brand from Aerin Lauder, has opened its first West Coast store at Palisades Village.

Popular makeup retailer Ulta Beauty is permanently closing its East Bay Bridge Center store later this week ... The Bolingbrook, Illinois-headquartered company says it is the largest beauty ...

Bobbi Brown coined the term “no makeup makeup” — and says she believes makeup shouldn’t look like makeup. Her current company ... scratch on one of the store’s glossy posters.

The cosmetics industry claims that consumers have ... but regulation happens after putting them on store shelves. “It’s not like you have to test the product first, make sure it’s safe ...

MAC Cosmetics is maximizing its direct mail with ... are currently sending thank you postcards to customers in their in-store databases. The postcards feature a QR code and text that reads ...

The work of Oscar-nominated makeup artist Mike Marino transforms ... rumors have swelled that Reeves and company might try to incorporate the likes of beloved Batman: The Animated Series villain ...

An advertisement for lipstick on a store shelf features both male and female models. Koki Yamamura, 23, a company employee, picked out one of the lipsticks. “Makeup makes me feel good,” he said.

The step-by-step guide here shows how to apply makeup to look like a very grisly ... more creativity than just buying a something from a store. Give the clip a watch to see how it's done.

Detailed price information for E.L.F. Beauty Inc (ELF-N) from The Globe and Mail including charting and trades.