In 2024, our noses had a field day. The rise of Fragrance TikTok made people dive into niche scents and rediscover old gems. More fashion brands and celebrities have launched extensions of themselves, ...
Whatever it was, the stark realisation of needing to dish out a minimum of £100 to replace our holy grail scent is not a vibe. That was, however, before Zara perfume dupes entered the scene. As a ...
These scents have earned museum rights. Emily Orofino has over a decade of experience working in beauty. You can find her work on sites such as Harper’s Bazaar, Byrdie, Editorialist, POPSUGAR ...