Market segmentation can be done in several different ways. For example, brands can target particular customer segments using demographic or psychographic targeting. Psychographic targeting involves ...
Those who dig deeper into consumer behavior and psychographics realize that audience understanding is far more intricate than it initially appears. Consumers make buying decisions based on their ...
Intelligent segmentation techniques have played a pivotal role, including demographic, behavioral, psychographic, and geographic segmentation. These techniques empower businesses to customize products ...
Common criteria for segmentation include demographic factors such as age, gender, income, education, occupation; geographic factors such as location, climate, urban/rural; psychographic factors ...