Market segmentation can be done in several different ways. For example, brands can target particular customer segments using demographic or psychographic targeting. Psychographic targeting involves ...
Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.
"By making this effort to cater to unique customer demands, companies not only attract new clients but also build lasting relationships with existing ones. The time and cost of personalization must be ...