We're going to start this dive into Zara perfume 'smell-a-like's with a disclaimer. We aren't dupe-crazy here at Cosmo. While we do love a genuine, affordable option that is *just like* an expensive ...
Smith, author of “No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works ” (Matador, 2023), argues that most businesses are playing a losing game ...