He’s a one-pound, plush casket with a smiley ... Mort is the latest addition to the company. “I think a big part of what we do is try to make conversations around death and end-of-life and ...
The answer has to do with brand awareness and the Holy Grail of making sales: pre-bookings. Caskets, coffins, urns and … plush toys. Which is not like the others? None. Massachusetts company ...