Specifically, she’s been wearing Benefit Badgal Bang Volumizing Mascara in Wild Plum, which is also an Allure editor favorite. Whether a non-black mascara can serve as a gateway to skipping it ...

Ask any makeup artist or beauty lover about this classic Elizabeth Arden cream, and you’ll get universal praise. "This is an ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

More than any other beauty category, I firmly believe that you actually *don’t* have to spend a lot of hard-earned cash to snag a really, really good mascara. In fact, some of my personal faves ...

It’s easy to fall into comfortable beauty routines and use the same cosmetics and application techniques year after year. But the face you have at 50 isn’t the same as the one you had even a few years ...

Getty Images for Charlotte Tilbury Reese Witherspoon used the Moss-approved mascara before the 2024 Emmys. Getty Images And while the product’s only been out for a hot minute, Moss isn’t the ...

TikTok fan? Chances are you've seen a lot of people talking about mascara recently - but it isn't about make-up. People have been using the word to talk about relationships in a way that avoids ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Over the past week, I ...

Ready to shine this festive season? It's time to experiment with stunning makeup trends that will have you stealing the ...

Even my own mother, the very person who put me on to black mascara when I was in middle school, has recently snubbed black ...