That is because all these persuasive strategies are tapping into the same social influence principle of unity. In short, then, language or discussion that helps partners perceive themselves as ...

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Now that we hopefully agree on the characteristics of a persuasive blog post, let's move on to writing them—more quickly and efficiently. Any time I'm looking to speed up a creation process, I look ...

There are two different ways to communicate persuasively, and we're seeing them play out on the campaign trail.

When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples ...

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When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples ...