By understanding these triggers, marketers can leverage persuasive language to communicate their messages effectively. Leo Burnett, a legendary figure in the advertising world, made a compelling ...

Everyone’s entitled to their own opinions, of course, but that doesn’t automatically make them correct. While it’s important ...

Riverland Hills Baptist Church is offering a 12 week “learn to run” program for the community. The “Run for God” program combines a weekly Bible study and group training … Chapin High cheerleader ...

Thirty-five years have passed since the group posed the question, “Do women have to be naked to get into the Met Museum?” ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

A twist in the use of generative AI consists of an AI persona pretending to be you, selling you or scamming you. You sell or ...

The film features real farmers receiving free bags of manure—each humorously branded with typical advertising jargon bringing ...

A study led by Swansea University has indicated that showing people a counter-advertising video increased their resistance to ...

In 2025, storytelling will be even more crucial for differentiating companies in the market and forging connections with ...

Television. Radio. Direct Mail. The Internet. Tablets. Advertising is all around us everyday. It is an integral part of the economy. In the Advertising sequence students learn the art of persuasion.