When designing her new FENTY x PUMA Avanti shoes, Rihanna found inspiration in her love of the sport of soccer. Rihanna said ...

With football as her inspiration, Rihanna redefines the concept of “Soccer Mom” by blending fashion, sportiness, and comfort ...

PUMA launched its global basketball campaign, “FOREVER. FASTER – See The Game Like We Do” on October 18, 2024.This is PUMA’s ...

The streamlined, retro silhouette was among the three most sought-after products of the season, falling just behind the buzzy ...

Sky star Angel Reese will become the fifth active player with a signature shoe deal, coming in 2026, after reaching a ...

W hen I first saw Ganni's moto boots stomp down the runway at Copenhagen Fashion Week over a year ago, I counted them as the ...

According to Lyst’s The Lyst Index - a quarterly report where the world's biggest and most intelligent fashion shopping ...

Rihanna got candid with E! News' 7-year-old correspondent Francesca, talking that talk on everything from kids’ clothes to childhood dreams.

According to recent Lyst data, Puma Speedcats have officially dethroned Adidas Sambas as the It-trainers of autumn/winter ...

MISSING CHILD APPEAL Lily Mae, aged 15, has brown hair with blonde highlights at the front. Wearing a grey Puma jumper, black ...

Fresh out of the washing machine, END. and adidas team up once again for a playful collection titled "Laundromat." ...

Molly-Mae Hague has sent fans wild after sharing a look at her favourite green Adidas trainers on Instagram - and we've found ...