Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Michael Dell founded his $62 billion company—once the world’s largest PC maker—as a 19-year-old in his college dorm. Here’s his secret to actually making it …
Former Apple CEO Steve Jobs built the tech giant’s first computer model in a garage—and Dell’s founder started his $62 ...
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
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Computer company Dell revamping it’s PC lineup with new names
LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs ...
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Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again
(Bloomberg) — Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the computer maker to spur demand. Decades-old product na ...