Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favour of simplified branding around the ...

The first models in the new mobile workstation series are the Dell Pro Max 14 and Pro Max 16, designed for intensive ...

Dell Technologies Inc. is rebranding its PC lines to simplify naming conventions by ditching older names like 'XPS' and ...

Dell announced a handful of new laptops and Alienware desktops at CES 2025, and if you're a little confused looking at their ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Alienware, the brand of gaming-focused PCs Dell acquired in 2006, is exempt from the renaming. Many of the new Dell-branded ...

Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...