At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...
The upcoming year will be pivotal for the sneaker industry - especially Nike and Jordan Brand. While no company will ever dethrone the iconic American sportswear brands, they can continue to chip ...
It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers. Matt Powell: The fact that it's made in China where the tariffs are higher, made in the best ...