Is the smart money on Nike (NKE), or will Nike (NKE) continue to test investors' pain tolerance. Just do it again: Will Nike keep its lead in 2025 or trip on the track?

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

After a lackluster year that saw competitors steal market share, innovation dry up, and its share price drop 30% from a year ago, Nike (NYSE:NKE) is embarking on an ambitious turnaround plan for ...

This case study explores how a set of cultural codes that TNS Qualitative developed can surface cultural differences, and guide brand communications. We focus on a contrast between the US and China to ...

One shoe has dropped: New CEO Eliott Hill plans to revive this brand known for its ‘swoosh’ and ‘Just do it’ slogan. But Nike’s challenges are steep, retail relations need a patch-up and ...

Telsey Advisory Group analyst Cristina Fernandez maintains Nike with an Outperform, but lowers the price target from $96 to $93. “Overall, Nike is in a period of transition and a return to ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Get the best sports apparel and footwear from the iconic brand Nike. “Just do it” and start your fitness journey with a Nike promo code. Coupons are chosen independently by our editors.