Cmo: In his previous role, Gomez was in charge of marketing at Superdry India, which is managed by Reliance Brands. He was ...

Kate Spade’s M&M’s collection, Nike’s Fruity Pebbles prank and Portland airport’s wild interactive installation.

After LeBron James and the Lakers beat Anthony Edwards and the Timberwolves on the NBA Opening Night, Nike clapped back at ...

JJ Redick—the former Duke villain turned serviceable NBA journeyman turned podcaster turned head coach of the Los Angeles ...

Game One serves as a one-stop shop for premium intercollegiate athletic uniforms, apparel, equipment, facility products and ...

For example, a corporation will deliberately feature a solid corporate master brand to reduce advertising costs. When your corporate brand is super-strong ... Sub-brands are used to increase the value ...

Trae Young opened the Atlanta Hawks' season Wednesday night wearing the Air Jordan 39 rather than his own Adidas signature ...

Upstart sports drink brand Recover 180 added a number of NBA players to its roster of brand endorsers ahead of the 2024-25 ...

Here's why more logos are following after Nike's 'Swoosh.' Coke’s logo is iconic. The brand just demolished it in a new ad Coke crushed its logo to encourage recycling, but the company's efforts to ...

A new report from the UN says females have lost out on nearly 900 medals, after being bested by biological males who identify ...

Brian Mariotti is ready to take on the world of collectibles again with his brand-new company, Thrilljoy.

His Nike 3BRAND has two new faces on its posters, and they are none other than his kids. The singer and rapper Ciara Wilson ...