Rockstar Energy has launched a new “2 for £2” price-marked pack (PMP) proposition across its range. The new multi-buy PMP aims to boost sales and drive ...

Jolt Cola, the soda brand that gained attention in the 1980s for offering “all the sugar and twice the caffeine,” is heading ...

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less energy hit, more relaxation. The company is rolling out a new line of hemp-infused drinks from its Rockstar Energy Drink brand. Rather than focusing on upping energy levels, the sugar-free ...

The energy drink with added caffeine ... proud and excited to launch a new PepsiCo bet in Uruguay in one of the fastest-growing categories in the Region. With ROCKSTAR® we want to be an ally ...

It said the guidelines, which were updated in 2015 to cover the marketing and promotion of such drinks around schools, were supported by Red Bull, Monster, Relentless and Rockstar energy drink brands.