Mascara is a versatile and essential makeup product that enhances eyelashes, adding volume, length, and drama to the eyes.

There’s no better feeling than discovering a budget-friendly beauty pick that works just as well as your ol’ fave that ...

Despite shopping in department and specialty stores, American women overwhelmingly favor this type of makeup, according to a ...

The new mascara from Sculpted By Aimee has had make-up fans ditching their eyelash curlers and falsies - so of course we had ...

We tested, reviewed, and rated dozens of lash lengtheners, only to discover that this drugstore find is the best you can buy.

Brown has never been a colour which particularly got me going, but this year it’s trending left, right and centre. Can we ...

The return of the iconic Victoria’s Secret Fashion Show has sparked excitement among fans worldwide, and Aussie women are eager to get their fix of the brand’s signature style and allure. Today, for ...

A woman and Honda driver said in a TikTok that she used her Maybelline Mascara brand to successfully change her tire.

This festive season, treat your lashes to our Great Festive Sale. Enjoy incredible discounts on a wide range of high-quality ...

Maybelline New York, the world’s leading cosmetics brand, is thrilled to announce the return of the iconic, pop culture phenomenon, “Maybe It’s Maybelline,” with a modern spin on the unforgettable ...

Here’s our makeup guide for you to achieve that soft and glam look, along with the best makeup recommendation.

Birla Opus Paints housed under Aditya Birla Group’s Grasim Industries has now launched its latest campaign – ‘Naye Zamane ka ...