One thing you can always guarantee with the turn of a new year is a new flurry of watches. While we're likely ... and now the good folks over at Swatch have unveiled the brands efforts.

Swatch just launched a new pair of watches to celebrate the Year of the Snake. That's the new Chinese zodiac symbol for this year. One thing you can always guarantee with the turn of a new year is ...

Taking a turn from the standard velcro straps, the new MoonSwatch straps are made from rubber with a bioceramic loop and ...