What role does mobile play in your customer acquisition efforts? At Pitney Bowes, integrated marketing is a critical component of our customer-acquisition strategy. For example, we use a mix of ...

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

How big of a role does mobile play ion Best Buy’s overall marketing strategy? It’s getting bigger as more and more customers adopt the device. Again, the proliferation of smartphones is ...

Retailers who are early adopters in the development of mobile marketing strategies can take advantage of executing successful campaigns that are quite literally at a consumer’s fingertips.

"These companies need to exceed expectations. "Mobile marketing provides the personalization that high-end consumers demand," he said. "Using the iPhone as part of an integrated strategy is smart - if ...

Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy ...

Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.

Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, ...

Adam Aubrey, Head of e-Commerce at KBF Enterprises, home of sports nutrition brand, Warrior, examines how it overhauled its mobile marketing strategy. Warrior is one of the fastest-growing supplement ...

Join Medialinks at Affiliate World Dubai 2025 for exclusive insights into scaling mobile apps and driving success in MENA’s ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...