Joel OwolabiJoel Owolabi In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn ...

Despite SMS messages having very high open rates - as much as 98% - they therefore can lack the marketing sophistication of other platforms, impacting their engagement rates. With little scope for ...

Email is as a highly effective direct marketing channel and could be considered ... an email platform that allows automated tagging, for example when someone completes or begins but does not ...

Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

They’re rooted in the lasting principles of SEO, digital marketing, and the proven techniques ... then layer in your unique voice, examples, and perspective. This combination delivers a net ...

This includes a variety of online platforms such as websites, social media, email, search engines, and mobile apps. The primary goal of digital ... Unlike traditional marketing, which can be harder to ...

As we approach 2025, I gathered insight from marketing leaders about the shifts ... they’ll drive business growth in the process. For example, Amazon introduced its AI shopping assistant Rufus ...

For example, an automotive company can use digital marketing to send personalized ... leading to higher engagement and conversion rates. The Role of Mobile Marketing in the Automotive Industry As ...

Different types of emails include: Semrush’s Educational Newsletter is a great example of email marketing done right. Each week, we send out educational emails to over 4M+ subscribers.

As we celebrate another holiday season, it's worth remembering that behind the magic of Santa Claus lies one of history's most successful examples of marketing-driven cultural transformation.