App marketers will be able to save time by automating the most pressing tasks, for example, sending targeted messages to a specific user segment. They’ll also have access to valuable insights into ...

Near Field Communication is a form of location marketing that uses a specific form of frictionless technology. For example, think of the explosion in contactless payments in-store and on transport.

Simplify strategy development with NotebookLM and Perplexity. Learn how to research, analyze, and plan effectively using AI ...

Joel OwolabiJoel Owolabi In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn ...

Redfin's financials were weak, with rising expenses, increased debt, and continued net losses. See why we believe RDFN stock ...

With the help of sales analytics tools, companies can gain critical insights into customer behavior and market trends, ...

When Tesco Clubcard was developed 30 years ago, using the technology of the time to analyse data was a long shot, but it grew ...

Advertising is more complex than ever. Download our guide to help you navigate the complexity and plan with confidence.

Newly-leaked marketing materials for the Galaxy S25 Plus and Galaxy S25 Ultra show impressive AI functions, and also help confirm some specs.

Leaked promo materials of the Galaxy S25 series reveal more new AI-powered features and confirm their camera specs.

Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs ...