There is a feeling that mobile marketers could do more to support their trade association. Start by attending tomorrow?s Mobile Marketing Forum. While the association has struggled to grow its ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

Mobile Marketing Magazine sits down with Vodafone UK’s Brand and Marketing Director, Maria Koutsoudakis, to discuss sustainability, key brand messaging and mobile marketing being a “strategic priority ...

Target utilizes mobile capabilities in a number of ways. Since 2005, Target has used text messaging in select advertising and marketing campaigns. Our goal is to be fresh and innovative ...

The first Mobile Marketing Summit will be held Sept. 2 in New York at the National Museum of the American Indian, a Beaux Arts Smithsonian museum in downtown Manhattan. Targeting senior executives ...

Therefore, marketing analytics indicates how correct the chosen strategy and the audience for the acquisition is. There are a variety of solutions for data analytics in mobile marketing. We at ...

Mobile and outdoor marketing remains the focus of increased investment, and AI marketing shows great growth potential, ...

Mobile Marketing Magazine sits down with Ben Gallagher, Co-Founder and Head of Social Media of luxury resale platform Luxe Collective to discuss the brand’s journey, innovative but “attention-seeking” ...

Topic: Mobile & tablet How to understand and leverage mobile programmatic Mobile World ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...