Key Points Change management initiatives can be measured through some selected metrics to gauge their efficacy. Working in ...

Back when I was growing up, measuring the success or failure of a college football team's season was a fairly straightforward task that most folks agreed upon. If a team made it to a "major bowl ...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications ... learn the metrics that drive sales success in a content-driven world.