Regarding the implementation of a content marketing strategy, there are several challenges. According to Statista data, ...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications ... learn the metrics that drive sales success in a content-driven world.

Measuring influencer marketing campaigns' return on investment ... For some measurements, you can, such as determining whether the number of sales was worth the cost of hiring the influencer. However, ...